Red Clay’s core was always about co-founder Chef Geoff Rhyne’s connection to the red clay soil of Georgia, his love for simple ingredients, and the sauces’ thoughtful flavor. Work on Red Clay’s re-branding included a custom word mark, individual pepper illustrations, brand story and product copy, and label and package concepts.
Saturated, earthy hues worked to distinguish the individual flavor profiles and complement sauce colors while creating impact on store shelves, restaurant tables and in crowded refrigerators. Bottles are bold on their own but arrayed in a gift set, the effect is amplified.
The website’s visual language takes its cues from the brand voice – bold but playful, and the sauce recipe – simple with a big payoff. Combining oversized typography with layered effects, the user experience is engaging and intuitive with immediate options to shop and learn about sauce flavors. Customers further convert through a bevy of editorial content and recipes that reinforce sauce versatility and culinary authority.