Taking cues from angular cubism, the brand’s initials are rearranged to form a grinning portrait. The brand’s initials appear again as exaggerated forms on mailing materials. A custom pattern marries the brand’s color palette while gold detailing lends a sense of refinement on tags and cards.
Taglines reflect the feeling of being at home – physically and emotionally – and highlight the flexible functionality of a well-designed housedress. In re-introducing the concept of a housedress to consumers, it was important to reassure wearers that Daphne Wilde’s dresses are an everyday essential meant to be worn anytime.
To announce the brand’s launch collection, an oversized, tabloid-style lookbook was created. An analog introduction to the ecommerce brand aligned with Daphne Wilde’s modernized take on sophisticated nostalgia.