Daphne Wilde

Vibrant hues, meticulous whimsy and a sophisticated point of view. The new housedress that delights without pretension.
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    Brand Identity

    Subtle Details

    Taking cues from angular cubism, the brand’s initials are rearranged to form a grinning portrait.  The brand’s initials appear again as exaggerated forms on mailing materials. A custom pattern marries the brand’s color palette while gold detailing lends a sense of refinement on tags and cards.

    Brand Language

    Taglines reflect the feeling of being at home – physically and emotionally – and highlight the flexible functionality of a well-designed housedress. In re-introducing the concept of a housedress to consumers, it was important to reassure wearers that Daphne Wilde’s dresses are an everyday essential meant to be worn anytime.

    Lookbook

    To announce the brand’s launch collection, an oversized, tabloid-style lookbook was created. An analog introduction to the ecommerce brand aligned with Daphne Wilde’s modernized take on sophisticated nostalgia.

    Website Experience

    The digital experience of Daphne Wilde reinforces the brand’s saturated colorblocking and balanced geometries. As shoppers progress deeper on their site journey, details of dresses are revealed with seamless switching between styles or colors for eager, curious customers.