Dr. Diane Alexander’s artistic eye served as inspiration for the interlocking brand mark – representing vision and certainty – while the brand’s freeform patterns juxtapose with the mark’s perfect symmetry.
A highly custom packaging and print suite was conceived to enhance the feeling of luxury beyond in-person treatments. Utilizing blind embossing and metallic foils on uncoated dyed papers, every tactile experience of the brand is intricate and arresting.
The website replicates the serene experience of the brand, engaging curious visitors in a conversation about beauty unlike one they’d had before. Instead of bombarding with specials and packages, the site leads with benefits of procedures – always encouraging consultations to better share expertise.