Background

Housed in a century-old building on a prominent corner of King Street in downtown Charleston, South Carolina, The Darling Oyster Bar was a highly collaborative endeavor between the owners, architect and ourselves. Our naming process inspired the sentiment behind the brand experience – a romantic day spent on the water, sailing a vintage boat. The oyster bar’s brand system includes a selection of custom illustrations and custom typography, which balance nautical detail with a touch of nostalgia. Beyond the website, the brand extends to menu design, signage, interior graphics on tables and sail-inspired curtains.

thedarling.com

Involvement

  • Naming
  • Brand Identity
  • Illustration
  • Web Design
  • Web Development
  • Print
  • Signage
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