When the sisters behind Sorella Apothecary began working on their line of spa products, they engaged us to create a brand aesthetic and customize packaging design. Taking a cue from their name (which means “sister” in Italian) and inspiration from their clean and simple product recipes, we blended nods to Italian Baroque architecture with an understated yet luxurious palette. After finalizing their formulas, we named and conceptualized their entire product line, creating descriptions and instructions for use, as well as writing explanations of over 100 key ingredients and foundational documents to guide marketing efforts. Our efforts culminated in a website design and development project, complete with e-commerce functionality.


  • Naming
  • Brand Identity
  • Copywriting
  • Web Design
  • Web Development
  • E-Commerce
  • Packaging
  • Print