Obsessed with sourcing the highest quality meats and seafood, the team behind Market House combined their passion for innovation and customer service to launch a direct-to-consumer marketplace in 2018. Inspired by the market houses of the 19th century, where farmers, anglers and hunters brought their offerings to open-air markets, the company is committed to providing only the best to home chefs. For their brand, we created a custom word mark inspired by sharp, knifed lettering to evoke a sense of expertise and authority. The art-forward brand aesthetic utilizes charcoal textures to represent a variety of preparations – flame, smoke or char – while photo direction is reminiscent of still-life paintings. Outline conceptualized and executed brand messaging and copywriting, website design, packaging and print collateral.