American-made denim with a wink. An anti-designer clothing line, Industry Standard’s mission is to provide high-end, high-quality jeans to wearers who appreciated fit and fabric. The brand offers signature embroidery options and expanded from just denim to cotton T-shirts and sweatshirts as well. The line’s focus on well-done classics with a twist informed the creation of the brand mark, shipping collateral and e-mail communications. As their customization options have expanded, we upgraded the web functionality and evolved the design alongside the brand.