Since 1957, Abide A While has served green thumbs in the Lowcountry. The family-owned garden center and boutique represents three generations, so a rebrand was a significant, thoughtful step for the company. We brought in lush texture and classic, delicate references to greenery that allowed the brand to work across its garden, retail and lifestyle departments. Prior to executing the website design, we also led strategy sessions to identify approaches to brand narrative and external communications. This resulted in a subtle but holistic internal alignment.